IT’S embarressing for Cricket Australia to suggest that pre-season AFL rates higher on television and in total crowds than Australian cricket in what is cricket season.

Well that is just the predicament that cricket is in at the moment.

One Day Internationals have become mundane to even the biggest cricket enthusiast.

Sporting fans are pleading for more 20-20 cricket matches. But then again, how long will that last for.

People want faster and more vibrant games such as football. With pure speed and skill rather than watching a four being hit every 20 or so balls.

Cricket is in strife in Australia.

Although the money is in the Indian Premier League, it could drop off in domestic cricket once the popularity disappears in 20-20 cricket.

20-20 cricket is keeping the game alive. But how long for?

Will fans be after 10-10 cricket in another five years.

Cricket at an international scale must re-develop a way on how to make the game more attractive to the viewer.

Sporting fans are much more impatient now than what they were 20 or 50 years ago.

They want action and they want it all the time.

Hence why the remote control is pushed to channel seven and ten rather than nine.

NAB Cup football is exciting but not as exciting as the main season.

But footy fans want to see the top players. The new ones running around.

That’s a hell of a lot more attractive than a boring ODI.